01 / The brief
CRYSP came to us with a WooCommerce store we didn’t build and a growing list of needs: new features, product launches, labels and a stack that kept breaking. Then it had to move from crysp.co to shopcrysp.com without losing the search traffic it had earned.
02 / The move
We started small with a strain library and a cleaner nav, then became the brand’s in-house creative and dev team. We ran the domain migration, moved the site to new AWS servers with our dev partner, built a Klaviyo mailer system from scratch and took the homepage in a new alien-90s direction.
03 / What we shipped
- Strain Library page
- crysp.co to shopcrysp.com migration
- AWS server move
- Klaviyo mailer system: drops, Buy 5 Get 1, abandoned cart, new-customer drip
- Reserved Batch members-only drop with L.A. Family Farms
- Product labels and renders
- Brand landing pages
- Site chatbot knowledge base
- Banners and social graphics
