Paid Social

Full-funnel Meta ads, from first click to repeat order. Every dollar tracked.
[HERO: ad creative grid across Instagram and Facebook placements]

The funnel

Find them. Remind them. Close them.

TOP / PROSPECTING

Reach new buyers

Broad and lookalike audiences with scroll-stopping creative.
MIDDLE / CONSIDERATION

Stay top of mind

Engagers and visitors see proof, reviews and offers.
BOTTOM / CONVERSION

Close the sale

Cart and product retargeting that brings them back to buy.

What’s included

The deliverables.

Ad spend billed separately

Funnel strategy

Campaign structure and budget split across every stage.

Ad creative and copy

Static, carousel and video ads made to test.

Audiences and retargeting

Custom, lookalike and Advantage+ audiences.

Pixel and Conversions API

Clean tracking so the numbers can be trusted.

Testing and scaling

Steady creative tests and budget moves to winners.

Monthly reporting

ROAS, CPA and what we’re changing next.

How it runs

Four steps. No mystery.

01

Audit

Account, tracking and past results.
02

Set up

Pixel, CAPI, audiences and structure.
03

Launch

First creative round across the funnel.
04

Scale

Cut losers, feed winners, repeat.
PlatformsMeta Ads ManagerInstagramFacebook

FAQ

Good questions.

What should we spend on ads?

[ANSWER: minimum recommended budget]

Is ad spend included?

No. Ad spend goes straight to Meta and is billed separately from our time.

Do you make the creative?

[ANSWER]

How fast will we see results?

[ANSWER]

Pairs well with

Take it further.

Make every dollar count.