01 / The brief
A new THCA store needed a full brand, a shop that could handle weekly drops and marketing it could own. Payments are restricted, age checks are required and paid ads are mostly off the table, so search and email had to carry the load.
02 / The move
We built the identity and mascot first so every drop sounds like Clubhouse. Then we designed Website V2, the brand and category pages and the About copy, and we keep the store running day to day. SEO is planned monthly around keywords, metadata and schema. Klaviyo flows handle retention while labels, banners and promos support each drop.
03 / What we shipped
- Brand guide and mascot
- Category banners and icons
- Homepage V2, About and Brands pages
- SEO metadata, audits and keyword research
- Klaviyo welcome, abandoned cart and winback flows
- Brand banners for Alien Labs, CBX and Big Chief
- Flower jar labels for every drop
- Sticker series
